Operating a business is no longer solely about buying and selling. There is a growing importance for businesses to uphold their responsibility towards the society, by helping people tackle various social concerns. Otherwise termed as Corporate Social Responsibility or CSR, global corporations are increasingly showcasing their involvement with the society, primarily in an attempt to give back to the community they serve. CSR is also a promotional activity, though it should not be considered as its primary purpose.
Keeping up with CSR, companies host social events involving the general community, often giving out merchandise promoting the cause and the company’s commitment to it. Breast cancer awareness is a great example of CSR, where you can give out products in pink in solidarity with the international breast cancer awareness icon, the pink ribbon. For environmental causes, adorn your gifts, t shirts and caps with clever slogans and get them customized in green for nature. Causes like pollution, global warming, recycling, waste treatment, and health care issues all warrant such events and help you stay close to your community.
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